The Sincerest Form of Advertising

It’s not surprising that t-shirts are a multi-billion dollar business. From politics to sports teams, people love to give you their opinion, albeit silently on their chest. Che Guevara t-shirts continue to make over a million dollars annually, more than 45 years after his death.

It’s also one of the sincerest forms of support and big brands are beginning to take notice. In June 2012, Samantha Cortez with Business Insider profiled Jason Sadler, founder of, who parlayed a whim into a $500k a year business wearing branded t-shirts for companies like Starbucks and Nissan.

Unlike other mediums, t-shirts are very personal, serving as a potent endorsement. If worn by a person of influence, who is photographed, then that photo is shared socially, the brand gets an added lift.

Getting the most out of personal or “human advertising,” as Sadler calls it, depends on two things – a great graphic image and a cool, quality printed t-shirt.

Atlanta-based Scrappy Apparel’s clients read like a southeastern social calendar – soccer, festivals, bands, marathons and more.

scrappy600The company specializes in water-based discharge printing, a technique that allows the ink to blend into the natural fabric of the t-shirt, creating the soft hand feel. In other words, their t-shirts become heirlooms.

Although the “soft hand feel” is preferred by many, there are other processes for creating a designer t-shirt including hybrid screen printing and full-color simulated process printing, which is also offered by the company. Scrappy Apparel has earned a significant reputation in the graphic arts community, taking time and custom creating each order. The medium for the graphic is as essential as the design itself.

Take a look at the water-based discharge printing process in motion below:



Deadline: August 15, 2013


Designs may be entered in multiple categories. Submit a separate entry and payment for each category.

  • Posters
  • Packaging (consumer goods)
  • Gifts (t-shirts, tote bags, calendars, 3D promos, etc.)
  • Invitations/announcements/greeting cards
  • Identity (logos/ letterhead/business cards)
  • Editorial-(cover, single article or entire piece)
  • Illustration
  • Photography
  • Annual reports/brochures/catalogs/direct mail
  • Infographics
  • Advertising
  • Signage/wayfinding
  • Miscellaneous (style guides, complex promos, etc.)
  • Student Work

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