Design leaders working at the top of their game. Influencers who manage brand programs that companies large and small can learn from. Veteran brand gurus who’ve been shaping design for years.
That’s by design, according to HOW Design Live Group Show Director Gary Lynch. “We are seeing a growing interest among HOW Design Live attendees in hearing from senior level creative professionals at large consumer brands,” he says. “These sessions typically attract the most attendees and receive the highest grades in our survey results. The presentations are polished and the speakers provide insights into the thinking behind major branding campaigns, discuss how their teams operate or, in some cases, share their personal stories. So in 2017 attendees should expect to see more speakers from major brands.”
HOW Design Live represents a rare opportunity to hear from these design leaders, as they don’t often speak at industry events. Leaders like Helen Stringer, the Global Design Director for Corporate Capability at Procter & Gamble, who has managed the successful integration of design functions when P&G has acquired other brands. Like Ron Burrage, who calls his gig as Head of Design at The Hershey Co. the “sweetest” design job on earth and whose resume includes being the first creative director for innovative game company Cranium Inc. Like Gaemer Gutierrez, Creative Director at CVS Health, who has stints at Gap, Ann Taylor and Estée Lauder under his belt.
Other brands include Fast Company Most Innovative Company winners — Method Products, GE, Whole Foods, Nestle, Starbucks and Coca-Cola.
Even if you don’t work in-house, or you don’t specialize in branding, you’ll value this direct-line access to strategic thinking that’s reshaping the world of design. You’ll learn the power of collaboration in our ever-more cross-disciplinary field. As Mauro Porcini, Chief Design Officer of PepsiCo puts it, “We cannot exist if we don’t collaborate and connect. In reality design is a cross of different functions.”
Collaborate. Connect. Come to HOW Design Live 2017 and build your expertise in branding and business — two disciplines that will launch you on a powerful career path. Browse the program, choose your sessions and register today.