Content marketing is neither a panacea nor a magic bullet. That said, it can be the most effective marketing tool available, with a few “ifs”—if you strategically map out a content plan, if you invest the time and if you commit the resources to do it right.
So many designers hate talking about money, which makes pricing one of the most dreaded aspects of being self-employed. Perhaps that’s why so many designers resign themselves to pricing their services by the hour. But hat is truly a tragedy—and here's why.
If your marketing for your design business is a bit all over the place, it may not even be worth your time. After all, the key is to reach the right people with the right message at the right time. But exactly does that look like for a designer? Ilise Benun of Marketing-Mentor.com shows...
Obviously it's a bad idea to start a freelance graphic design project without a contract in place. But the reality is, this happens all the time. Here's what to do if you find yourself in a sticky situation with a client.
Ever find yourself tongue-tied or even speechless with a client or your boss? Then you'll love this cheat sheet for tricky conversations with clients and other non-designers.
You’re a designer, so everything you design is an example of your work. When your prospects and clients go to your website or online portfolio to look at your work, they will certainly assume that your logo design is your own work. So does that mean you should absolutely design your own logo?
Position yourself as an expert and give your client options with tiered pricing. Your bottomline will thank you.
It's bound to happen at some point and how you react can have repercussions to your reputation and business.
Picking a design niche doesn’t require rejecting anything; it means that you choose carefully where you spend your very precious marketing time and energy.
Ilise Benun brainstorms in real time with Tiffany Butler of Whole Brain Creative about how to create content—and a boatload of it—from a short presentation.