Featured InHouse

Create Your Signature Story with David Aaker

We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.

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How to Spring Clean Your Design Career

Spring cleaning isn’t just about washing windows and clearing away cobwebs. Your design career also needs a thorough refresh every year so it’ll look its best—to recruiters, prospective clients and potential employers—in the months to come.

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Lyft: Driving Innovation in Annual Report Design

As you've probably already witnessed, Lyft is taking over as the cool and improved ride-sharing app in 20 cities across America. HOW recently had the honor of recognizing Lyft's in-house design team in the HOW In-House Design Awards for its "economic impact report."

To Lead, or Not to Lead

Are you an introvert or extrovert? Do you work best alone or in a group? Your personality traits and personality type might say something about your creative personality, and how you approach your design work. It might also say something about the kind of leader you are—or the kind of leader you could be.