We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.
Check out our top takeaways from today's discussions at HOW Marketing Live that'll help you to work more effectively with marketing colleagues and clients.
Leading creative teams isn't easy, but there are some leadership tools you can use to ensure that you're on the right track.
Spring cleaning isn’t just about washing windows and clearing away cobwebs. Your design career also needs a thorough refresh every year so it’ll look its best—to recruiters, prospective clients and potential employers—in the months to come.
As you've probably already witnessed, Lyft is taking over as the cool and improved ride-sharing app in 20 cities across America. HOW recently had the honor of recognizing Lyft's in-house design team in the HOW In-House Design Awards for its "economic impact report."
While there may be some pluses to accepting a current employer’s counter offer, you should take time to reflect on these seven potential pitfalls to determine whether it's a wise move for your creative career.
Let's catch up with 10 of the people who played major roles in the design industry in the ’90s and early 2000s: David Carson, Robynne Raye, Michael Strassburger, Bill Cahan, Sean Adams, Noreen Morioka, John Sayles, Sheree Clark, David Salanitro and Jennifer Sterling.
If you’re thinking about expanding your skill set or pursuing a new position, now may be a good time to get moving, according to the results of The Creative Group's latest hiring survey. Get all the details here.
Are you an introvert or extrovert? Do you work best alone or in a group? Your personality traits and personality type might say something about your creative personality, and how you approach your design work. It might also say something about the kind of leader you are—or the kind of leader you could be.
Still don't have the job you really want? The problem may be your portfolio. Tobias van Schneider, co-founder of Semplice, shares what could be wrong—and how to make it better.