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branding-strategy

Peripheral Branding: A Methodology for Disruptive Branding

To ignore what's happening in the periphery is to develop brand tunnel vision. That's why global design-strategy consultancy verynice is sharing their step-by-step methodology to help organizations gain inspiration from the trends and practices of brands indirectly related to their own.

terri trespicio and stefan mumaw at HOW Design Live

Popular Speakers Return to HOW Design Live

Stefan Mumaw, Ilise Benun, Terri Trespicio, Justin Ahrens, Sam Harrison—they're just a few of the returning favorites you can catch at HOW Design Live this year, in addition to exciting new speakers ready to share a wealth of wisdom and inspiration.

Zulu Alpha Kilo’s Joy Ride: A Harley Davidson Cafe

Outstanding Achievement Award-Winners Zulu Alpha Kilo helped create an authentic Harley Davidson Cafe to appeal to the brand's younger fans. The result was 1903 | A Harley Davidson Café—a nod to 1960s café racer culture, when riders would race stripped-down, lightweight bikes from one café to another.

HOW Design Live 2018

Top 10 Reasons to Hit HOW Design Live 2018

Still on the fence about being a part of the never-before-never-again intersection of ideas and people at HOW Design Live 2018 in Boston? (Or need some help convincing your boss to send you?) Here are the top 10 reasons to attend HOW Design Live this year.