Andrew Gibbs on The Dieline’s New Branding

Package design lover or not, you don’t want to miss hearing about The Dieline‘s updated look. The packaging design website teamed up with Pearlfisher New York to update The Dieline’s branding and identity.

Why sport a new aesthetic? Since its inception in 2007, The Dieline has evolved from Andrew Gibbs’ passion project into the No. 1 website for packaging design, a book and annual packaging design competition. And let’s not forget The Dieline Conference 2014, part of HOW Design Live, where Andrew Gibbs combines his expertise with other packaging design gurus to inspire thousands of designers to create their very best work.

During the launch of their new identity, The Dieline’s CEO, founder and editor-in-chief, Andrew Gibbs weighed in on the strategy of the rebrand, the website redesign–and he snuck in some exclusive photos of the work-in-progress…

The Dieline team The Dieline team includes Ivan Navarro, Diane Lindquist, Tiffanie Pfrang, Andrew Gibbs (center) and Jessica Sanchez.[/caption]

What are you most proud of with the redesign?
I am most proud of my team, to be honest. We are a very small company, and we are a very small team, and have to be very nimble and smart with our time. To be able to take on a project of this scope, in addition to everything we already do, has made me so incredibly proud of my team. I could not have done this without them!


Register Now!Don’t miss out on seeing Andrew Gibbs and Hamish Campbell, along with many other talented design superstars , at HOW Design Live. It’s the place to make connections, grow your knowledge of design, and immerse yourself in the world you’re passionate about. Be sure to register by February 11 to keep $300 in your pocket.