With the deadline for HOW’s In-House Design Awards fast approaching (July 10!), we thought we’d celebrate the spirit of innovation and in-house creativity that inspired some of last year’s winners. Read on to find out how the winners below, all from the B-to-B category of the In-House Design Awards, met their project objectives with a creative solution—and what winning meant for their teams.
A Celebration of In-House Design
VF Imagewear, located in Nashville, had 2 winning entries last year. Let’s take a look at their Wrangler Workwear Launch Kit, which was honored with an Outstanding award in the B-to-B category. The creative team, which included Heather Heaven, Adam VonOhlen, Tommy Upson, Dean Bradshaw and Michael Banner, needed to create awareness and educate distributors in the industry about the new, premium workwear line. Here’s what they came up with:
We asked Heather Heaven, senior graphic designer at VF Imagewear, what sort of impact winning this award in HOW’s In-House Design Award had on their team, and this is what she said:
“It’s always a great honor when our team wins a design award. Although these awards focus on design, I view them as a team award because so many others are involved to produce the final piece, from marketing manager to creative director to project manager. … Our company does work with outside agencies as well, so winning a national award judged by prominent individuals in the design industry amongst thousands of entries let’s us know that our in-house department is capable of producing high-level agency worthy work.”
Now, let’s look at some of the other winning in-house projects in the B-to-B category—because we can’t get enough!
We love what UBM Tech in Manhasset, NY, came up with for “The Fantastical Theatre of Engineering Innovation.” The creative team, which included Karen Field, Mara Cruz, Ryan Wattaul and Daniel Guidera, worked under a tight budget and other constraints to create the circus tent façade and side show posters for the EE Times booth.
HOW’s In-House Design Awards is organized by category, and the B-to-B projects above are perfect examples of the best work rising to the top.
Will YOUR in-house team be among next year’s winners? Follow these three simple steps:
Please allow us to elaborate on how to celebrate: Bask in the glory. Enjoy the prizes. Share the news about your recognition from the judges—White House’s Digital Creative Director Ashleigh Axios, The Coca-Cola Company’s Design Manager Alex Center, and HDL’s In-House Management Programming Partner Ed Roberts. And maybe have a team pizza party (or, let’s get real, an adult beverage party).