Celebrating In-House Design

2015_inhouse_web_ads_june26_300x220With the deadline for HOW’s In-House Design Awards fast approaching (July 10!), we thought we’d celebrate the spirit of innovation and in-house creativity that inspired some of last year’s winners. Read on to find out how the winners below, all from the B-to-B category of the In-House Design Awards, met their project objectives with a creative solution—and what winning meant for their teams.

A Celebration of In-House Design

VF Imagewear, located in Nashville, had 2 winning entries last year. Let’s take a look at their Wrangler Workwear Launch Kit, which was honored with an Outstanding award in the B-to-B category. The creative team, which included Heather Heaven, Adam VonOhlen, Tommy Upson, Dean Bradshaw and Michael Banner, needed to create awareness and educate distributors in the industry about the new, premium workwear line. Here’s what they came up with:


“I like when a design engages the user to interact with it in some unique and fun way—especially if it’s a printed piece,” says Ed Roberts, judge of last year’s In-House Design Awards and returning judge for this year’s Awards. “For that reason, my favorite component of this design is the bright orange Wrangler Workwear sticker book—a simple concept, brilliantly executed when applied.”


The in-house design team created a launch kit that featured training materials for Wrangler’s sales reps, including a distributor presentation, sell sheets, an updated Wrangler Workwear catalog and a sticker book to help showcase the features and benefits of the product.

We asked Heather Heaven, senior graphic designer at VF Imagewear, what sort of impact winning this award in HOW’s In-House Design Award had on their team, and this is what she said:

“It’s always a great honor when our team wins a design award. Although these awards focus on design, I view them as a team award because so many others are involved to produce the final piece, from marketing manager to creative director to project manager. … Our company does work with outside agencies as well, so winning a national award judged by prominent individuals in the design industry amongst thousands of entries let’s us know that our in-house department is capable of producing high-level agency worthy work.”

Now, let’s look at some of the other winning in-house projects in the B-to-B category—because we can’t get enough!


Here’s what Patterson Medical in Warrenville, IL, did for their corporate office environmental graphics. The creative team included Neil Wagner, Tony Napolitano, who were tasked with creating a prominent piece of installation art for the corporate reception area. They superimposed the tagline over an abstract depiction of the world.



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We love what UBM Tech in Manhasset, NY, came up with for “The Fantastical Theatre of Engineering Innovation.” The creative team, which included Karen Field, Mara Cruz, Ryan Wattaul and Daniel Guidera, worked under a tight budget and other constraints to create the circus tent façade and side show posters for the EE Times booth.



The “Young NS Kick-Off Event Poster,” created by Tony Arbona at Norfolk Southern Corp. in Norfolk, VA, was created to get the message out to a broad range of employees and to create imagery that tells a story. Talk about success.


One more from VF Imagewear: The team’s Red Kap Shop Pant & Short Launch Kit was developed to provide insight into the development process, details on product features and benefits, and real-world testimonials for the company’s newest products. The creative team included Heather Heaven, Chris Enter, Jon Contino, Angie Jordan, Leslie Hunt, Tommy Upson and Trevor Dixon.




Generic_Competition_Logos_Inhouse_300x220 (1)HOW’s In-House Design Awards is organized by category, and the B-to-B projects above are perfect examples of the best work rising to the top. 

Will YOUR in-house team be among next year’s winners? Follow these three simple steps:
1. Enter.
2. Win.
3. Celebrate.

Please allow us to elaborate on how to celebrate: Bask in the glory. Enjoy the prizes. Share the news about your recognition from the judges—White House’s Digital Creative Director Ashleigh Axios, The Coca-Cola Company’s Design Manager Alex Center, and HDL’s In-House Management Programming Partner Ed Roberts. And maybe have a team pizza party (or, let’s get real, an adult beverage party).