HOW Design Live Is On

Welcome to HOW Design Live! It’s a record year for HOW, which means a couple of Monday’s workshops—Establishing a Brand-Driven Message Architecture by Appropriate, Inc’s Margot Bloomstein and “Comedy Improv Training for Creatives” by Callahan Creek’s Stefan Mumaw—were filled to capacity.

Malcolm Gladwell in Conversation with DeeDee Gordon

HOW Live

We got to sit in on a conversation between “cool hunter” DeeDee Gordon and detective of the counterintuitive, Malcolm Gladwell. And Paola Antonelli of the Museum of Modern Art shared a nuanced view of how designers can evolve their thinking where nature and the environment are concerned.

Among the best-of-the-best packed line-up, HOW partner and interviewer extraordinaire (and President of Design at Sterling Brands) Debbie Millman talked with marketing guru Seth Godin.

You can still get here!

Do whatever you can to get to Boston this week. You’ll be one of 3,000 designers, creative directors, in-house managers and creative freelancers—the population of a bustling small town—joining forces to debate ideas, make connections and have a raging good time.


HOW Design Live is 100% customizable this  year—that means you can come for as many or as few days as you wantpaying just for the days you join us and choosing from the entire menu of sessions, networking events, keynotes and workshops happening during your registered time.

What about you? 

If you’ve arrived on the scene, what were your biggest takeaways from yesterday’s sessions? What are you most excited about for today? Tell us on Twitter and Facebook, and share your best event pics with us on Instagram! #HOWlive

If you missed Tuesday’s excitement, don’t worry—there are still three days left to absorb design strategy and big picture thinking, refill your creative tank and meet thousands of other creatives. Register online or come on down to the Hynes Convention Center and talk to the friendly folks at the registration desk to buy your one- or two-day pass and Big Ticket!

HOW Design Live

Take a peek at what your missing and download the mobile schedule!