If there’s one thing I’ve realized as a writer with an eye towards deisgn, it’s that change is the common denominator of the industry. Whether you design in-house, for a firm or agency or you’re flying solo, there’s no doubt that you’re impacted by the new insights and developments emerging in the fast-paced world of design every single day.
So how do you stay relevant in this ever-evolving industry? You’ve heard the mantras: Advance your skill set. Diversify your craft. Wherever you fall on the spectrum—print to interactive—it’s more important now than ever to cultivate new approaches, understand the latest tools and build new knowledge.
The Rise of Information Design
We’re all keenly aware of the impact information design has made on the design industry. Just look around and you’ll notice a whimsical infographic depicting job applicants, the state of the panda population or any number of fiscal summaries.
Relaying data in increasingly visual formats allows people to absorb and compute information at a different rate. So information design extends beyond the average chart or diagram. It’s a highly sophisticated method of translating information to audiences, and designers are expected to lead the charge.
Of course, we can look back a century or more to see how information design has evolved. Most of us have heard of Edward Tufte, read one of his books, or even tried our hands at creating a modern infographic. But, do we truly understand information design—the past, present and future?
Do we know the best solutions for designing context appropriate information systems? And, are we aware of the influential information designers among us who are covering new ground?
With the rise of new media, designers have brand new tools and techniques to execute data visualization and infographics in creative, compelling (and even fun!) ways. How can you get your hands on new tools to produce information designs that stir audiences? That’s where we come in. The HOW brand brings a long legacy of cutting-edge content and proven relevancy in the industry—by drawing on the brightest minds in the business. Information design is no different.
Let’s face it: Designers are motivated by other designers. Why not encourage and energize yourself with top-notch experts who can speak on information design with confidence? Hear from those working practitioners who can weigh in on their successes and challenges alike.
In our upcoming HOW Interactive Design Conference in Washington D.C., speakers such as Andy Fitzgerald and Karen McGrane will dive into the rich world of information design. Here’s a sneak peek at what Andy has in store:
The inspiration for a deeper look at information design for the mobile and cross-channel space comes from having worked on a range of mobile experiences over the last several years. What I’ve found is that, despite the best efforts of mobile- and content-first forward thinkers, breaking away from our reliance on the page metaphor is incredibly difficult. My approach has been to think about information design not at the device level, but at the cognitive and linguistic levels, thinking first how we make sense of anything, and then examining how these innate sense-making habits can be mapped naturally to digital and connected information spaces.
–Andy Fitzgerald, Associate Design Director + UX Lead at Deloitte Digital
Growth and continuing education in design extend beyond books. It’s about moving with the progression of this sought-after profession and taking your design chops to a new place. Remember, you’re uniquely positioned to embrace the digital age.
We’re actively leveraging the HOW legacy in the form of captivating conferences curated toward designers like you. Come engage with the latest material on topics spanning information design to mobile and responsive web design, from like-minded experts who share similar goals and ambitions.
Hone your information design skills in Infographics How To: Data, Design, Distribute with Lemonly founder and CEO John T. Meyer.
And don’t forget to register for HIDC by June 30th to save!