Why Your Brand’s Visuals Matter More Now Than Ever Before

Special Advertising Note: The following sponsored content is brought to you courtesy of WebDAM, one of HOW’s trusted partners.

how-blog-visual-learner[1]Most humans are visual learners—65% of the population in fact. Including pictures with text actually improves learning and memory, as demonstrated by 45 out of 46 experiments by Levie and Lentz. Images help our brains absorb large amounts of information and complicated concepts quickly.

But, in today’s continuously expanding, content-abounding world, how can you take those visuals even further? What can you do to make people recognize or even notice your brand?

Join us for a complimentary virtual event, on March 5 at 10 a.m. PST. You’ll hear some of the world’s top brands talk about strategies to build and continually grow a memorable brand. They’ll share stories that will help inspire and ignite creativity. Space is limited, so be sure to register today. In the meantime, continue reading for key design stats and tricks you can use today.

In a world where people are almost inundated with digital media, maintaining interest and staying recognizable is one of the hardest challenges brands face today. Brands that incorporate visual strategies across all of their distribution channels drive more engagement. In fact, articles that contain pertinent images have 94% more total views than articles without images. Using powerful imagery is one of the most important elements of brand awareness today.

how-blog-image-views[1]However, merely adding images to your social media posts isn’t enough. Designers need to create compelling and polished visuals, but more importantly the goals of your designs must be clear: to convey the right message and produce the right actions. Make sure the images used are aligned with the main values of your brand.

While captivating images help viewers notice and retain your message, color plays a large role in setting the tone and personality for brands. Color increases brand recognition by up to 80%. When people look at a logo, for example, the color is commonly the first thing they remember. Brands, such as Coca-Cola, even have their colors trademarked to differentiate themselves against other brands in the same market.

how-blog-color[1]The opposite of color, blank or negative space, is essential for delivering a clear message as well. White space not only makes designs look clean, but also draws the viewer’s eye toward the text or object you want them to focus on. This notion applies to website design, printed collateral, digital ads, photography and really any content.

And of course, the rules of brand consistency—color, font, tone of voice and so forth—still apply. By having a better understanding of these design fundamentals, you aren’t only building an impeccable portfolio, but creating collateral that is driving brand growth. The tricky part is making your brand evolve along with having people, who are already talking about your brand on the web, adhere to the latest logo and other guidelines as well. Learn how modern brands are solving this problem in WebDAM’s complimentary virtual event, don’t miss out and save your seat by registering today. We’ll also be giving out some cool prizes to attendees, join us for a chance to win!