by Graphix » May 3rd, 2012, 5:55 pm
Hey Ryan,
I get this question a lot and there really isn't a universal answer. Setting your rate will depend on your client, the project, and a few other factors. I can't tell you which is better, but here are some things that employers look for and that helps determine the rate they are willing to pay.
Portfolio - Your previous work will be one of the main indicators of how much an employer is willing to pay. Highlight your best work and give them easy access so that they can determine your quality. Sometimes a picture is worth a thousand words, and this is no different when it comes to determining your rate.
Education - The piece of paper that says you learned your trade goes a long way. If you've received formal education be sure to highlight the fact. This doesn't always mean more money, but more often than not employers will pay those with higher education.
Experience - Your ability to perform in the field is almost as important if not more important than education for some employers. Your portfolio will reflect your experience, but also be sure to give them contact information for previous employers who have enjoyed your work.
Turnaround - Every employer wants high quality work in an instant, but we all know that this is not always possible. Once you've reviewed the project, be honest with yourself and the employer as to how long it will take to complete and try to meet your deadline.
Here are some rough estimates as to what designers make based on their experience:
Student/self-taught - $15-$25/hr
Designer/Senior designer - $25-$50/hr
Senior designer/Creative director - $60-$150/hr
Design agencies - $150 and up