by Marco » November 30th, 2006, 5:36 pm
1. Considering her design work is really good, If I were her I would just do it because my end objective would be to look for another job that recognizes good work. In my experience, it's not worth putting up with issues like these especially if it has been going on for some time. You've got a CD who can't stand up for his team and their ideas, and a PM who puts her foot everywhere. The CD should ultimately manage design and would know what is better and not be a pawn. Your co-worker will end up miserable if she stays and deals with it unless the supervisor and PM is replaced with someone better.
2. It's hard to defend a design if the person has no potential or is not talented. Sometimes they are being directed because their work simply does not make the cut, and sometimes it's typical that graphic designers get offended when they are criticized by non-designers because most designers forget about communicating ideas, they always think of art. Most of the time, we are not designing for designers, we are designing for a business, client, consumer. As an example, a lot of young designers tend to prefer using smaller font sizes, it looks clean and cool but it does not read well for an older audience. The solution is as simple as the idea that a font is primarily a tool and not an art element.
Another thing too, when designing, especially for a business where one may often need to be able to defend their work, they need to have foresight and think of the purpose of every design/art element they include in their work: why use that font, why put the picture here instead of there, why use two columns instead of three, why the color red, why the thin line across the page, why the negative space, why perfect binding, etc. You need to be a step ahead of the clients. That way when a non-creative would request for unreasonable changes, the designer will have a good reason why it might not be the best solution. Also, designers need to know how to compromise. Most of the time, meeting half way works.
If the design is really good, it gets recognized especially by the client and trust is delegated to the designer. In some cases, speaking from experience, I've seen designers being specifically requested by clients because of the talent - and that talent is not just based on design work but also professional business ethics.
Hope that helps a bit.