The significance of a Logo in creating Brand Identity

[printmediaconcept]

What is a Brand Identity?

What crosses your mind when you see the logos of famous brands like Nestle, Nokia or Mercedes Benz? Whether you see it in a newspaper ad, a hoarding or on an office block, it instantly reminds you of the company and its products. Now that is what we call a Brand Identity. It’s nothing random, these conglomerates have planned it over the years and that is enough for you to have a Nestle Maggi or own a Mercedes, without any advertising or marketing campaign.

What is a Logo?

A logo can be defined as a graphic, symbol or a group of alphabets, commonly used by organisations to create a brand identity for them, in order to promote instant public recognition. Logos are purely graphic (symbols/icons) or are created by the name of the organisation, as a logotype or word mark.

Why is a logo so important in creating a Strong Brand Identity?

An effective logo embodies the entire organisation, representing it wholly. As the logo represents an organisation’s brands or corporate identities and caters to immediate brand recall, it is counterproductive to frequently redesign the logos. A logo is an establishment of the brand identity in the minds of audience, which is really the emotion attached with your company and the logo has to strike the right chords to trigger that emotion.

The logo is the face of your company and one has to ensure it sends just the right message across to the right people, further strengthening your brand identity. So, keep the well-known brands in mind, get inspired and get your organisation a powerful brand identity to get a powerful effect on the audience.