A big problem with most form pages is that people forget to keep selling their product or service to the customer. The rest of your landing page can convert at 100%, but if no one reads it because the headline is so bad then it won’t matter. You simply must write an attention grabbing headline and avoid hype.
When we begin a new Conversion Rate Optimization project we like to start out by seeing what else is out there to help us get inspired and to see what the competition is doing (and not doing) these days. This week we focused on landing pages for insurance websites.There will be a heightened ability to offer your benefits in a more compelling aspect, and the reader will appreciate that very much. Your conversion rates will be the best if your copy clearly conveys the strongest benefits of your offer. The landing page needs to be crafted just right so people see your copy and their eyes naturally follow to the optin box, or whatever you have. Your aim should be to have to have a landing page design that helps the visitor focus on the call to action and actually take action.
Website testing is the number one factor in successful conversion rate boosting. If you want those prospective customers to become paying customers you need to do some rigorous testing. Written copy, background colors etc.Some things just depend on the market, and yours may respond well to the placing of your own image/photo on your landing page.
Do not be discouraged when your first efforts do not produce good results, that is normal – you have to track your clicks and test new elements on your landing page.Affiliate Cash Snipers Your conversion rate might or might not be improved when you put testimonials on your landing page–sometimes having a clean page without these things is a better idea.
You will reap te benefits of the above tips if you apply them. Most new internet marketers have no idea the value of working on the landing page or in fact even having one.
