Figuring out how much to charge.

[BrilliantCrystal]

I'm quite new to graphic design and like a lot of people starting out am having trouble figuring out how much to charge for certain services. I'm starting work on a menu design and am wondering what a good going rate for that is. I live in a mid-sized South-Eastern New England town if that helps.

[tomrippity]

Here in the midwest, St. Louis, it seems like 50-75/Hr is a decent rate for freelance artists, and from 100-150/hr for agencies, maybe more if you've created a name for yourself.

[Graphix]

Your hourly rate depends on a wide variety of criteria and will differ depending on the employer. Really the only way to determine how much you should charge is by trial and error, but here are some things that employers look for that could help you boost your income.

Portfolio - Your past work is the most important aspect of determining your hourly rate. Quality work will be what employers look for and a track record for quality will help determine whether or not you receive a fair rate. Choose pieces that communicate your work effectively and are the height of your accomplishment.

Education - The piece of paper that says you've learned your trade goes a long way in determining your wage. Your resume and the type of companies you've provided work for in the past are good indicators for whether or not you are what they are looking for.

Experience - In addition to education, companies want people who have field experience. Sometimes an education only takes you so far and your ability to perform in the industry speaks volumes.

References - It never hurts to have companies who stand by your work and can give potential employers a good recommendation. Keep previous employers who have enjoyed your work on file and allow your new employers to contact your previous ones.

Turnaround - It's no secret that employers want quality work as quickly as possible. As a graphic designer you know that sometimes snags can prolong your turnaround time, but give them a fair timeframe do your best to stick to your deadline.

Market - Some areas have an abundance of good graphic designers, while others leave something to be desired. See what your competitors are charging as well as the quality of your work in order to produce a competitive rate.

Here are some broad prices to give you a good idea of what is a common hourly rate:

Student/self-taught - $15-$25/hr
Designer/Senior designer - $25-$50/hr
Senior designer/Creative director - $60-$150/hr
Design agencies - $150 and up

Good luck!