For me, your logo will represent the business you're in. It's like your logo is your site's ID. For me, the logo should be:
~ simple yet captivating. It does not need to be very complicated. The "Apple" logo is one example. It is so simple that the logo became an instant hit and well-remembered by people.
~ try to have a nice color combination. For me, a logo with just 2 colors like black and red is better than a logo with LOTS of colors. Try not to make your logo so extravagant and "too" colorful
~ be creative. never make it a habit to copy somebody else's logo! make sure to have a healthy competition, thus, be creative when designing your logo.
I also found a good read about how important a logo is. There are also some tips on how to make one, maybe this article might help:
http://www.webhostingsearch.com/blog/th ... -logo-1003PS:
You can also look for some companies who offer cheap logo design services, or ask for their advice.
