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HOW Singles: Organically Grown
No pro formas, no elevator pitches, no 5-year plans. These entrepreneurs watched their businesses blossom, thanks to a dynamic mix of both client work and product design. See how they did it so you can grow your own thriving business.
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Claim your spot in design history - enter the 24th Annual HOW Promotion competition today!
DEADLINE - March 1, 2012.
Freelancing
Freelancing requires smart work habits that can pave the way to a prosperous solo design career. Get expert guidance on managing your freelance business or breaking out on your own. Join us for an intensive, business-focused event for freelancers: the Creative Freelancer Conference. And tune in for live DesignCasts that will help you find success as a freelancer.
6 Steps to Finding the Perfect Illustrator
Finding that perfect illustrator is a crucial moment in the design process. A lot is at stake and by following these 6 steps, you can ensure that you’ll get it right the first time when finding that special someone.
Categories: Design + Business, Design + Creativity, Featured, Freelancing
Tags: illustration, illustrator
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Ask Yourself These 10 Questions to Better Self-Promote in the New Year
Make 2012 your business’ most successful year yet. As the new year begins, ask yourself these 10 provocative questions that can prompt a fresh look at your firm and how you will promote it.
Your Marketing is Mature If …
In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached …
Categories: Business Issues, Design + Business, Featured, Freelancing, Self-Promotion, September 2011 Issue
Tags: marketing, self-promotion
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Define Your Market
You’ve heard the advice: Choose a target market for your design business. But it’s a scary prospect to commit to one line of work. Here’s how to find the right fit for you.
Categories: Business Issues, Design + Business, Featured, Freelancing, HOW March 2011
Tags: clients, Freelance design, Freelance Designer, marketing
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What to Do When The Client Refuses to Pay
Ilise Benun provides solid advice on how to handle this situation and move forward.
Categories: Clients, Design + Business, Freelancing, HOW Books
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Top 10 Tips for Your Design Business’ E-newsletter
E-mail marketing is like Chinese water torture, but less painful. Here are 10 simple guidelines to revitalize your firm’s e-communications.
Categories: Business Issues, Clients, Design + Business, Freelancing, How-To, Self-Promotion
Tags: design business, e-newsletter tips, grow my business, marketing
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Overhead is Everything. Take Control.
Download a free worksheet to help you calculate your design business’s overhead, including salary (yours + staff), space, equipment and other standard expenses.
Categories: Business Issues, Design + Business, Freelancing, Pricing
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Self-Promotion the Social Way
Here’s how design professionals are using social media tools to grow their universe of business prospects, draw traffic back to their websites or blogs and develop expert reputations.
Categories: Clients, Design + Business, Freelancing
Tags: Facebook, LinkedIn, self-promotion, social networking, Twitter
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Freelancers Need a Top-notch Website
A website is a must-have self-promotion tool, but what makes a site successful?
Categories: Design + Business, Design Career, Freelancing, Self-Promotion
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