Freelancing

Freelancing requires smart work habits that can pave the way to a prosperous solo design career. Get expert guidance on managing your freelance business or breaking out on your own. Join us for an intensive, business-focused event for freelancers: the Creative Freelancer Conference. And tune in for live DesignCasts that will help you find success as a freelancer.

Freelancing tools to improve and grow your business

6 Steps to Finding the Perfect Illustrator

Finding that perfect illustrator is a crucial moment in the design process. A lot is at stake and by following these 6 steps, you can ensure that you’ll get it right the first time when finding that special someone. More

Categories: Design + Business, Design + Creativity, Featured, Freelancing | Tags: , | Leave a comment

Ask Yourself These 10 Questions to Better Self-Promote in the New Year

Make 2012 your business’ most successful year yet. As the new year begins, ask yourself these 10 provocative questions that can prompt a fresh look at your firm and how you will promote it. More

Categories: Business Issues, Design + Business, Featured, Freelancing, Self-Promotion | Tags: , , , | Leave a comment

Your Marketing is Mature If …

In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached … More

Categories: Business Issues, Design + Business, Featured, Freelancing, Self-Promotion, September 2011 Issue | Tags: , | Leave a comment

6 Steps Toward a Successful Freelance Career

If you dream about transitioning from a full-timer to a successful freelancer, start planning and preparing now. Take these 6 steps toward making your freelance dreams a reality. More

Categories: Business Issues, Design + Business, Freelancing, Get Inspired, HOW May 2011, Idea-Generating Tips | Tags: , , | 1 Comment

Define Your Market

You’ve heard the advice: Choose a target market for your design business. But it’s a scary prospect to commit to one line of work. Here’s how to find the right fit for you.
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Categories: Business Issues, Design + Business, Featured, Freelancing, HOW March 2011 | Tags: , , , | Leave a comment

What to Do When The Client Refuses to Pay

Ilise Benun provides solid advice on how to handle this situation and move forward.
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Categories: Clients, Design + Business, Freelancing, HOW Books | Leave a comment

Top 10 Tips for Your Design Business’ E-newsletter

E-mail marketing is like Chinese water torture, but less painful. Here are 10 simple guidelines to revitalize your firm’s e-communications.
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Categories: Business Issues, Clients, Design + Business, Freelancing, How-To, Self-Promotion | Tags: , , , | Leave a comment

Overhead is Everything. Take Control.

Download a free worksheet to help you calculate your design business’s overhead, including salary (yours + staff), space, equipment and other standard expenses. More

Categories: Business Issues, Design + Business, Freelancing, Pricing | Leave a comment

Self-Promotion the Social Way

Here’s how design professionals are using social media tools to grow their universe of business prospects, draw traffic back to their websites or blogs and develop expert reputations. More

Categories: Clients, Design + Business, Freelancing | Tags: , , , , | 1 Comment

Freelancers Need a Top-notch Website

A website is a must-have self-promotion tool, but what makes a site successful? More

Categories: Design + Business, Design Career, Freelancing, Self-Promotion | Leave a comment