HOW Blog

Are you looking for the latest design trends or for type treats to feed your inner typophile? What about cool design projects, the scoop on the firms churning out amazing work or the hottest design events? Whatever you’re looking for, the HOW Design Blog is the place to stay in-the-know and to find inspiration when you need it most. It’s like a little bit of HOW magazine every day and is brought to you by the HOW editors. Do you have an idea that you think would be great for this design blog? Tell us about it.

The Case for Inclusive Design

"Inclusive design" is a simple idea: design things to be accessible and relevant to as many people as possible. It is a broad-reaching, foundational design principle applicable to everything from architecture to websites to content. Here's how and why you should start making your designs inclusive.

Create Your Signature Story with David Aaker

We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.