James Martin scooped up the polluted contents of this project to serve as a reminder to the oil disaster in the Gulf last year. James, Cardinal & Co. co-founder, saw the affected beaches while advising a Project M video project last summer.
“I knew I had to create a piece that shined some light on the situation. At the time, there was so much blame being thrown at BP for the spill happening, but internally I knew that it was our own dependence on the oil that put us in the predicament to begin with. I wanted the copy on the back to make evident that we as consumers were the cause of such a disaster and were to blame just as much as those in charge of drilling,” Martin says.