A View From Cannes

Designer Leslie Smolan was one of 15 jurors for the Design Lions Awards at the Cannes Lions International Festival of Creativity.

Leslie Smolan and her fellow jurors spent five days judging 1700 entries from 60 countries. The big news from Cannes is that:

Design is an incredibly powerful tool.

It makes the old, new again
BasisBibel, a gold Lions winner, reinvents the oldest book in the world. How appropriate for Germany, the country that brought us the Gutenberg Bible in the first place. Offered in a range of bright colors (cyan, orange, green), each carries only a simple white cross. The pages are edge printed, allowing the cross to extend three dimensionally down the sides. The interior pages have received a similar redesign, making the content feel simple and accessible. The overall impression is that of a gift.

Read more of Leslie’s thoughts.