It’s hard to imagine that it would take 84 Academy Awards to finally focus on the biggest star of the entire program – the Envelope!
As you settle into your viewing chair on Sunday for the 85th Academy Awards, you will no doubt take note of the shimmery gold envelope holding the key to one incredibly lucky actor’s career, not to mention the studio and the production company. If you’re like me, you might even just wince a little when each of the 24 gold, handmade envelopes is ripped open, knowing that it was carefully designed and created by 184-year old fine papermakers, GMUND Paper, based in Gmund am Tegernsee in the Bavarian Alps. Official Academy Awards® designer Marc Friedland, referred to as the “godfather of the invitation” and the “stationer to the stars” in selected circles, visited the small, family-owned business in January. The official online European announcement touting the company’s work quotes Friedland saying, “The paper has a marvellously shimmery gold colour. It looks glamorous and extraordinarily elegant. Touching its surface is a delightful experience. The texture is enthralling and enchanting.”
A Star is Born.