Calling all creative freelancers, agency owners and aspiring entrepreneurs: Start the new year out right by learning how to take control of your money with a new DesignCast series and book from Ilise Benun.
Marketing Mentor’s Ilise Benun presents a three-part series of online sessions designed to help creative professionals like you manage money—how to think about it, how to talk about it and how to manage it.
This HOW Learning Series will teach creatives—whether full-time freelancers, agency owners, moonlighters or aspiring entrepreneurs—the basics they need to know about the financial side of a creative business, then point them toward more detailed resources to learn more. We’ll address financial questions common to a wide range of creatives, from how to develop the business mindset required to take your business to the next level, to how to position your price and talk about money with confidence, to how to deal with numbers and get out of the money fog.
Ilise has thoroughly researched money management for creative pros in writing her soon-to-be-released book, “The Creative Professional’s Guide to Money.” She’ll present real-world training that’s focused on your unique needs as a creative business owner.
Not only is there much misinformation regarding money and apprehension in dealing with it, but it’s also a subject that is mostly taboo. People working in creative fields don’t talk about it and are afraid to reveal their ignorance or share their secrets with potential competitors. As a result, they may not know how to handle money or what financial techniques will help them succeed. The Creative Professional’s Guide to Money provides a collection of tools and ideas that will address financial questions common to many creatives.