I write about (and attend) art exhibitions and galleries on a regular basis. While there are always events, the Art Everywhere art celebration project piqued my interest because it involved the public in a unique way.
We all know about crowdsourcing, but the Art Everywhere project turned to the public to decide which iconic art should be showcased throughout the country. Through an online selection process, the public chose their favorite pieces of British art, and the top 50 selections will be displayed on billboards throughout the country from August 10th through 25th.
They even have a “crowdfunding” initiative, encouraging people to make donations that will support the project, such as buying the paper to print a poster or picking a limited edition reward.
Artist Damien Hirst explained his support for the project:
Art is for everyone, and everyone who has access to it will benefit from it. This project is amazing and gives the public a voice and an opportunity to choose what they want to see on their streets.
With a promise to become “the world’s largest art gallery,” Art Everywhere is a collaborative project between Richard Reed, co-founder of Innocent Drinks, the charity Art Fund, Tate and the poster industry. Art Everywhere is an interesting approach to getting people excited about art and their country’s artists and surrounding them with great works of art. It makes me wish I could take a little trip.
Learn how to celebrate your art through social media and the public with the Social Media for Graphic Designers Collection.