If you haven’t realized it by now, we’re pretty into poster designs (so what if I write about them a lot?). And when we heard about the Creative Action Network‘s latest project, our poster loving, artist supporting and socially-conscious hearts began to beat like we’d just downed a fourth cup of coffee. CAN has teamed up with the National Parks Conservation Association to breath new life into the “See America” campaign, which was started decades ago as part of the New Deal project by then president FDR. The campaign kicks off publicly today at the Franklin D. Roosevelt Presidential Library and Museum in Hyde Park, NY with an exhibit on display throughout the summer.
And the beautiful images (some of which you can see below) that have already come out of the revitalized See America campaign will give you a little visual treat.
CAN launched in 2008 with “Design for Obama,” encouraging artists to create their own designs, inspired by Shepard Fairey’s “Hope” poster design. From here, CAN has tackled immigration and gun control. This organization gathers the work of artists, encouraging talent from around the globe to create beautiful work that will then be sold and to promote good causes. CAN’s primary purpose is to work with advocacy groups to get their message out nation-wide and through social media, using crowd-sourced artwork. I hope this work will inspire you to submit your own posters to the campaign–artists will get a very fair percentage of the sales produced from their work. So, take a crack at it!
Scott Kirkwood, editor-in-chief of National Parks Magazine and senior director of publications for the National Parks Conservation Association, weighed in on his organization’s involvement. (You might have read some of his posts as Kirkwood was our guest in-house blogger for December):
I’m thrilled to be partnering with an arts organization that’s getting national parks in front of people in a new way, one that’s 100% visual. Many of the first national parks were created after people saw the work of painters and photographers, more than a hundred years ago, so this project is really returning to some of the roots of the park-protection movement.
As an advocacy organization, we can get caught up in the facts and the talking points and the threats like funding shortfalls and fracking—it’s great to take this opportunity to celebrate the positive, to get in front of new audiences, and just see what happens.
Kirkwood also points out that CAN is aiming to host events with the posters in every state through this year – beginning on the west coast with LA and San Francisco.
For even more inspiring designs, be sure to pick up a copy of the January issue of HOW magazine, which features the winning projects of the In-House Design Awards.