Behind The Design Of Slavery Footprint

Editor Grace Dobush interviewed the creators of the viral site Slavery Footprint for HOW Interactive Design. Get some insight into this project that garnered 50,000 hits in its first hour.

The point of the Slavery Footprint website is to make consumers aware of the 27 million enslaved people in the world today—people who make first-world * lifestyles possible. We’re not talking about just the stereotypical sneaker sweatshop—they want to shed light on supply-chain slavery. Who picked that cotton? Who mined those minerals? “Everybody says, ‘If I lived 150 years ago, I would’ve been against slavery,’” says John Matejczyk, the agency’s founder/creative director. “I say, ‘Well, now’s your chance.’”