Behind The Poster

The New York Times offers up a cool peek behind the design of the poster for the revival of La Cage aux Folles.

For the coming revival of “La Cage aux Folles,” Sonia Friedman,
one of the producers, hung poster candidates on her office walls for a
week, then asked herself, “Do I want to live with this for the rest of
my life?”Ms. Friedman and Drew Hodges, chief executive of the
advertising agency SpotCo, discussed SpotCo-designed posters that were
rejected for “La Cage,” which begins previews on April 6 at the
Longacre Theater. An interactive feature on these and other options,
including the final version, is here.