Big Agency = Bad Spec Work

Ad agency Crispin Porter + Bogusky has recently come under fire for “crowdsourcing” a logo for a new client.

To create a logo for the electric motorcycle start-up Brammo, they’re crowdsourcing the design,
for a reward of $1000. The winner will be announced in six days, and
over 700 people have submitted work. But no matter: To many
professional designers, so-called “spec” assignments–that is,
exploratory work, done for free–is taboo. Many designers think it
undercuts them, and denigrates the profession. was among
the aggrieved, and they’ve started a Twitter campaign (#nospec) against Crispin.

via Fast Company

Posted by Megan