Bike Friendly Web Design

Minneapolis-based Colle+McVoy just launched an integrated campaign to promote Minnesota as the “Bike Friendly State.”

With more bike commuters per capita, thousands of miles of trails and the largest bike sharing program in America, the state of Minnesota wanted to rightfully declare its love for bicycling – and in doing so, advocate even more bicycle use and attract more tourists. Called Pedal Minnesota, the campaign encourages more people to get on bikes more often.

The campaign includes a new website, PedalMN.com, that features mapping tools and trip ideas, bus shelters that were transformed into tune-up stations, and a fresh new logo.

PedalMN inegrated campaign by Colle+McVoyPedalMN inegrated campaign by Colle+McVoyPedalMN inegrated campaign by Colle+McVoy

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