What does the cult classic Blade Runner have to do with creativity? A lot, actually.
Arjowiggins Creative Papers’ innovative creativity program The Blank Sheet Project is featuring a series of interviews meant to inspire a new generation of creatives. The program has featured such luminaries as Renzo Rosso, founder of Diesel; Sir John Hegarty, chairman of advertising agency Bartle Bogle Hegarty; and Neville Brody, graphic designer and dean of communications at the Royal College of Art. The subject of it’s latest interview—just in time for the 30th anniversary of the film Blade Runner—is none other than actor Rutger Hauer, whose career spans four decades and more than 120 films. In the interview Hauer cites the creative process of architect Frank Gehry as an inspiration, discusses his own approach to creativity, and explains how Blade Runner was his “first true dance” with creativity.
So what do Rutger Hauer and Blade Runner have to do with design? Jonathan Mitchell, managing director of Arjowiggins Creative Papers explains: “Rutger Hauer elucidates how creative thinking transcends the boundaries of specific disciplines. His insights are as relevant to actors and film directors as they are to graphic designers, photographers and artists that populate The Blank Sheet Project. As we take this initiative into different realms, we begin to appreciate how important, how powerful the cross fertilization of ideas really is.”
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