Brooklyn Fare

Mucca Design is known for its masterful use of type. Their latest creation, the identity for a full-service, gourmet market in Brooklyn, is no exception.

Brooklyn Fare required a comprehensive identity system to communicate the store’s diverse offerings. The identity expresses the market’s high standard of service and quality, and its commitment to serving the local community. The brand is simple: Four colors, one custom typeface, and lots of witty and original copy. Used as large fields, the four colors create visual resting places in an otherwise bustling store.

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