“Sorry … we’re going to take this campaign in a different direction.”
“Well, I showed it to my wife and she just doesn’t get it.”
“I hate to tell you this, but we just lost funding for the project.”
Ever heard that from a client, when you’re absolutely certain your design solution was right on target?
Project Never is honoring what organizers call “the greatest of the rejects.” This effort to recognize the best design that never saw the light of day begins accepting entries today. It’s free to enter (and HOW is one of the sponsors) … and if nothing else, then the video on the Project Never homepage is hilarious (painfully so).
Submit your stuff now through the March deadline. (Coincidental aside: Last year’s winner, Austin design shop Ptarmak, is featured in HOW’s upcoming Business Annual issue.)