For the first time since its creation in 1957, the iconic design firm behind brand identities like Chase Bank, Mobil Oil and more, Chermayeff & Geismar, is changing its name. Beginning in April 2013, the firm will become Chermayeff & Geismar & Haviv, marking Sagi Haviv’s addition to Ivan Chermayeff and Tom Geismar’s namesake company. Haviv has been with the firm since 2003, beginning as a associate designer before becoming a partner in 2005. Dubbed a “logo prodigy” by “The New Yorker,” Haviv’s resume includes creating visual identities for Armani Exchange, Harvard University Press and more. Stay turned over the spring and summer months for new identities from Chermayeff & Geismar & Haviv.
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