As part of a larger branding project, design firm Colle + McVoy created a fun Christmas sweater app for Caribou Coffee’s Facebook page. For every sweater picture that’s created, a real one will be donated to someone in need up to 10,000 sweaters.
This holiday season, Caribou Coffee is Making it Merry with the return of their much-loved Reindeer Blend and other holiday favorites, as well as a new Fair Isle look that adorns everything from cups to window clings—and transforms stores into a cozy holiday retreat. In-store posters, cup wreaths and Fair Isle stockings further complement the festive feel, while a new Sweater Maker Facebook App allows consumers to dress their Facebook photos in holiday sweaters and share them through various social networks, successfully spreading the holiday cheer. For every sweater that’s created on Caribou Coffee’s Sweater Maker Facebook App, a real one will be donated to someone in need. Now that’s Making it Merry.