Demand for Creative Professionals On The Rise

The Creative Group

Thirteen percent of marketing and advertising executives plan to add full-time staff in the next three months, according to The Creative Group Hiring Index for Marketing and Advertising Professionals, and 3% forecast reductions in personnel. Most respondents, 80%, expect to make no changes to the size of their teams.

Key Findings

  • Account services, web design/production and brand/product management are the specialties in greatest demand, according to survey respondents.
  • 41% of survey respondents said it’s challenging to find skilled creative professionals today, down four points from three months ago.
  • 91% of marketing and advertising executives report they are confident in their companies’ growth prospects for the second quarter, up two points from first-quarter projections.

“Companies are moving more of their advertising and marketing budgets to digital and online media, driving demand for professionals with expertise in this specialization,” says Donna Farrugia, executive director of The Creative Group. “There also is an ongoing need for account services professionals to help manage a growing number of current and prospective client relationships, as well as keep projects on track and within budget.”

The national study was developed by The Creative Group, a specialized staffing service providing interactive, design and marketing professionals on a project and full-time basis, and conducted by an independent research firm.

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