Design Meets Marketing: Taxis With Tusks

Living in New York City, you see a lot of weird things. From naked cowboys to mass chaos during a Macy’s closeout sale, nothing is too surprising. The taxis, however, are usually pretty standard. This is not the case in Colorado where a fleet of yellow cabs will be adorned with life-sized mammoth tusks. In order to market the Mammoths and Mastodons: Titans of the Ice Age exhibit at the Denver Museum of Nature & Science, the creative geniuses at Carmichael Lynch came up with this show-stopping design. The tusks will top the taxis until the exhibition ends on May 27.

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The Denver Museum of Nature & Science made a name for its exhibit with these taxi toppers. See how you can do the same for your brand with the HOW Singles: (Re) Making a Name for Themselves digital download.

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