Wowzers … lots of new news from the paper mills (and people say print is dead). Here’s what’s hit our inboxes in the past 2 weeks:
Neenah added its Environment gradeline to the lineup of papers included in its Think Ink iPhone app, which lets designers select colors and match papers to their palette picks. Also from Neenah: If you’re creating a limited-quantity run of letterhead and want to spec a nice, toothy Crane stock, you can now order Crane in small batches from the Neenah website.
CTI Paper redesigned its Currency brand, giving the metallic stock a better environmental profile, improved finish and enhanced colors.
Domtar added a 60# text and 130# double-thick cover to its FSC-certified Cougar DigitalChoice Super Smooth line; the additions are also certified for HP Indigo digital printing.
Sappi Fine Paper collaborated with noted design firm IDEO to develop a new online resource that spells out the mill’s environmental commitment and strategy, and offers designers an environmental calculator to help them select the most appropriate stock for their projects. The EQ tool also throws out this thought-provoking notion: recycled paper, since it requires power, water and chemicals to deink and reprocess, may not be as environmentally sound a choice as we think.