UPDATE: The winners of the Mohawk/Moo giveaway are:
Doris C, Melissa Wehrman, Valerie, Aaron Taylor, Kristina, Scott Citron, Lawrence, Richard LaRue, Christine and Crystal.
We’ll email you about how to claim your prize!!
As part of a bold transformation plan that will propel Mohawk into the future, the company is introducing a new corporate logo design by Pentagram and offering HOW blog readers a chance to design their own premium business cards through Moo.
Michael Bierut, who leads the Mohawk brand team at Pentagram said, “The logo is a monogram for the name Mohawk. It’s based on the letter M, but it’s also constructed to evoke the papermaking process and the printing process, both of which involve paper going around cylinders,” he said.
The logo also speaks to the basic idea of connection, which is what Mohawk paper is designed for, “Whether it’s for a small book of photos featuring your niece and nephew or for a giant global corporation —it’s about communication,” said Bierut.
The logo and energetic color palette offer unlimited variation and surprise, “We wanted to project a company that was forward-looking, nimble, and ready for the future yet doing so from a strong base, built on the kind of authority that few of Mohawk’s competitors can claim these days … It speaks to a company that has been around for a long time and is still capable of changing the way it looks.”
The new Mohawk business cards have been designed with different logo color combinations on the backs and were printed by Moo.com on Moo Luxe, a unique 32 pt. card. They’re unique because you can specify one of four “stripes” for the middle of the card: blue, red, black or white. Mohawk chose black.
What color would you have chosen for the middle of the card? Tell us and you can win a chance to design your own business cards. Visit Mohawk’s new website at MohawkConnects.com and take a look at the photos here.
Come back here, and tell us what kind of card you’d design, and what color “stripe” you’d choose for the middle. Hint: it doesn’t have to be a business card. HOW will give away 10 sets of Moo Luxe Cards on Friday, April 20 at 3:00 pm (EST). Yep, you get to design your own set.