Part of the Master Class Series!
Date: Thursday, August 26th
Time: 4:00 P.M. EST
Duration: 1 hour
In this DesignCast, one of the most respected and sought after creative directors and thought leaders on branding and design in the world, Joe Duffy, will discuss what brands need today to successfully create a connection with its intended audience.
You will learn:
• How to create a brand language that fits the personality of the brand
• The rules of collaboration with the brand’s ‘parents’ – the client
• How to bring the brand to life through innovative design applications
• Should you revitalize or re-create? How to assess brand equity