Part of the HOW Learning Series
Content is king in today’s online world. In this 3 part live DesignCast series, Mark O’Brien will show you ways to create and manage a content strategy, improve your content creation process, and how to effectively use content for your business.
Session 1: How to Build a Content Strategy
Date: Tuesday, October 26
Time: 4 p.m. ET/1 p.m. PT
Duration: 1 hour
Presenter: Mark O’Brien of Newfangled
The Modern Marketing Website runs on content. Without unique, expert content your site won’t be discoverable by your prospects and it won’t be the lead-generating tool your business needs it to be. During this DesignCast, we’ll take a close look at what a content strategy is, why you should implement one on your site, and how to get started filling your site with fantastic content that will draw in the prospects you want and entice them to engage with you via your website.
- How to identify the right platform(s) for your content strategy (newsletter, blog, webinar)
- How to create a writing plan for your firm
- How to become a better, more confident writer
- How to create compelling lead-generation conversion points on your site