Dyson: Selling Your Ideas

If the answer is “yes” (or “kinda”), than it  may be time to take a few hints from the vacuum giant—Dyson.

Creativity columnist, speaker, workshop leader and all-around good guy Sam Harrison examines the start-up story of James Dyson.

How did Dyson do it? In addition to being a creative engineer, James Dyson knows something about selling ideas. Click Here for three takeaways from his sales success that you can apply when selling your next idea.
Does your idea provide an emotional experience? If so, make sure decision makers share this experience. If the idea lacks an obvious visceral tug, think of ways to add elements of appropriate emotion during your presentation.

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