You spend your time creating promotional materials, whether for your own business or for someone else’s. You specialize in getting potential customers to pull out their wallets, click on a website, or remember a name. It’s about time someone acknowledged how effective, memorable and persuasive your work is.
HOW’s longest-running design competition (launched in 1988), this is the only awards program to specifically recognize outstanding promotional work—whether it’s a self-promo to showcase a design firm’s capabilities, a project that touts a client’s goods or services, an announcement for a major life event or a student résumé or portfolio. This HOW design competition celebrates work that’s engaging, memorable and effective at moving the viewer to action.