Date: Thursday, May 19
Time: 4:00 p.m. ET/1:00 p.m. PT
Duration: 1 hour
Presenter: Ellen Lupton
Graphic Design Thinking: Beyond Brainstorming—part of a new series of FREE DesignCasts presented by HOW, Print and AIGA
The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project with brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer’s quest for useful and inspiring ideas.
In this engaging session, Ellen Lupton and her MFA students at Maryland Institute College of Art (MICA) will present a variety of fun and helpful methods for exploring the design process. See fresh thinking tools at work, inspired by the work processes of leading designers and thinkers. This session is based on the new book Graphic Design Thinking: Beyond Brainstorming, edited by Ellen Lupton (Princeton Architectural Press, 2011).
In this DesignCast you’ll learn:
- how to invent surprising variations of a core idea
- how to conduct and apply visual research
- how to quickly develop concepts for complex interactive projects
- how to use visual experimentation to jump-start your design vocabulary