Get Tech-Smart at HOW Design Live

With so many sessions going on at one time at HOW Design Live, it’s really REALLY hard to choose how to spend those 75 minutes. [We’re sorry to create that kind of problem for you.] And here’s to further complicate things: We’ve been adding a whole lineup of technology-related sessions throughout the HOW Design Conference, including a new one confirmed last week.

Starting on Saturday, June 23, you’ll have opportunities to learn about type, project management, design for tablet readers and more. Think of HOW as your one-stop, all-in-one-place source for continuing education. Here’s a quick rundown of these sessions and the companies presenting them:

Saturday, June 23

9:00–10:15 a.m.—Color Management for Designers, presented by John Scott Thorburn, senior color analyst with Canon USA. Learn tips for making sure the color you spec on-screen is the color you get off-press.

10:45 a.m.–noon—Designers, the Book and the Opportunities that Multiple Platforms Present, presented by Ben Clemens, director of user experience with Blurb. This session will explore new creative opportunities in e-book design.

2:00–3:15 p.m.—Add Another Dimension to Your Design Work, presented by Barton Damer of Already Been Chewed, sponsored by Maxon. This talented illustrator and motion designer will show his creative process for creating 3D images using Cinema 4D.

3:45–5:00 p.m.—Selling Time the Best Way Possible, presented by Phillip Sunderland, creative director with Streamtime. At the end of the day, what designers are really selling is their time; learn how to use time-management software to maximize profit and client service.

6:30–7:30 p.m.—The Standard 5: Special Effects, presented by Kit Hinrichs, founder of Studio Hinrichs and Gerald Richards, CEO of the nonprofit literacy group 826 National, sponsored by Sappi Fine Paper North America. Hear one of the country’s masters of design, Kit Hinrichs, as he takes you behind the scenes of his work on The Standard, which showcases specialized printing and production techniques. Then learn more about 826, Dave Eggers’s design-savvy nonprofit that helps students with their writing skills.

Sunday, June 24

9:00–10:15 a.m.—Typographic Hat Trick, presented by Dan Rhatigan, Jim Wasco and Steve Matteson; sponsored by Monotype Imaging. Get a detailed look at the creation of three different typefaces: Sodachrome, Rhatigan’s experimental typeface; Elegy and Aachen, Wasco’s elegant script and his heavy display face; and E-Text, Matteson’s work in new typefaces for on-screen reading.

10:45 a.m.–noon—Tablet Design in 30 Minutes or Less, presented by Matt Cokeley, creative director with Mag+. Pre-register for this session and send your files to Matt by May 30, and he will demonstrate how to translate your creative into the digital landscape.

2:00–3:15 p.m.—Can Great Design Be Templated? presented by Chris Korbey, creative director with Emma. Chris will talk about his company’s recent foray into design templates for e-mail newsletters, and how that affects designers.

3:45–5:00 p.m.—Decorative Effects for Your Brand, presented by Richard Ainge, creative director of Color Logic. Richard will demo his company’s plug-ins, which create dimensional decorative effects.

Visit the HOW Design Conference session page to get all the details on these technology presentations. And while you’re there, be sure to register for HOW Design Live.

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