BBH New York recently redesigned UNICEF’s Trick-or-Treat collection boxes and added an interactive component where children can design their own boxes. It’s a great way to encourage kids to be more creative and introduce them to the idea of socially conscious design.
The U.S. Fund for UNICEF’s flagship Trick-or-Treat campaign, which has raised more than $167 million for children in need around the world, is getting a new look this year. Designed by ad agency BBH New York, the historically well-known “little orange boxes” will get a facelift featuring six spooky new characters – a monster, black cat, princess, pumpkin, vampire and witch (images attached) – that will continue to define the annual campaign for future generations. In addition, for the first time in the campaign’s 62-year history, kids will have a chance to design their own collection boxes
For more resources about socially conscious design, visit My Design Shop.![]() This manual for design activism is for every designer who’s ever sat at a computer, thinking: Is this it? Isn’t there more? We set out to help graphic designers figure out how to start making a difference and making a living—no matter where they live and work right now. It’s time to translate all this talking and thinking into meaningful, widespread action. |