Giving Back At Halloween

BBH New York recently redesigned UNICEF’s Trick-or-Treat collection boxes and added an interactive component where children can design their own boxes. It’s a great way to encourage kids to be more creative and introduce them to the idea of socially conscious design.

The U.S. Fund for UNICEF’s flagship Trick-or-Treat campaign, which has raised more than $167 million for children in need around the world, is getting a new look this year.  Designed by ad agency BBH New York, the historically well-known “little orange boxes” will get a facelift featuring six spooky new characters – a monster, black cat, princess, pumpkin, vampire and witch (images attached) – that will continue to define the annual campaign for future generations.  In addition, for the first time in the campaign’s 62-year history, kids will have a chance to design their own collection boxes

UNICEF trick-or-treat boxes

UNICEF trick-or-treat boxes

UNICEF trick-or-treat boxes

UNICEF trick-or-treat boxes

For more resources about socially conscious design, visit My Design Shop.The Design Activist's HandbookThe Design Activist’s Handbook by Noah Scalin and Michelle Taute
This manual for design activism is for every designer who’s ever sat at a computer, thinking: Is this it? Isn’t there more? We set out to help graphic designers figure out how to start making a difference and making a living—no matter where they live and work right now. It’s time to translate all this talking and thinking into meaningful, widespread action.

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