All you need to go green in the world of Adobe products is this simple formula: C=75, M=5, Y=100, K=0. Type those four little numbers in, and voilà, you can turn any text, shape, or line an undeniable green. While going green is easy in the world of Adobe products, it’s much harder in the world of business (especially print production).
Outside of designers’ dreams, you cannot simply type in a series of numbers and instantaneously reduce the size of your ecological footprint. Fortunately, you can implement some pretty easy practices to reduce your business’s impact on the environment and simultaneously help your bottom line. Here are some tips to help your business go green and save some green – just not the CMYK kind.
1. Turn off the lights, or anything with a plug really
We’ve all heard this advice before, and it remains one of the easiest, most effective practices to reduce energy consumption. So do as your parents taught you: When you leave the office, turn off the light, shut down the computer, unplug your printer and switch off your photocopier. Basically, shut off, turn off or unplug anything with a plug.
2. Never let the water run
Another simple, yet effective tip. When you aren’t using the water in the kitchen, turn that faucet off. This applies to leaks as well. The faster you locate and repair water leaks, the less water you use and the more money you save. You may also want to consider investing in a water meter, so your business can monitor water consumption and continue to make smart, eco-friendly choices.
3. Think before you print
This tidbit is especially important for writers, editors and designers working on publications or other print-heavy projects. Resist the allure of that flashing “print” button and consider if you really need a hard copy of the document at hand. Could it be emailed or presented onscreen instead? Put those iPads you expensed to use!
4. Skype, Facetime, whatever you want to call it
No, not your fourth grade pen pal from Hungary. Use telecommunication software like Skype to reduce your need for travel, and consequently, your CO2 emissions. If you need to meet with a client or customer suggest this virtual option. It will likely save you both time and money, and you can rest easy at night knowing you weren’t on that $400, gas-guzzling flight to Cleveland.
5. Use recycled paper
All that paper you’re throwing into your office’s recycling bin will be remade into a new product – a new product you should use. Buy recycled paper to ensure that the paper you recycle fulfills its function and ceases to be waste. More recycled paper means more trees. More trees mean less CO2. Less CO2 means a healthier environment. Captain Planet would use recycled paper. You should too.
Find more in-depth tips and step-by-step strategies to reduce your business’s ecological footprint in “The Green Design and Print Production Handbook.”