Good Looking Branding Project

Soul Seven‘s branding update for Moss Optical in Minneapolis is a great looking project. The changes to the logo design are subtle, but the rest of the project amps up the brand with a modern color palette and clever pattern design.

Moss Optical is a small but successful optical boutique in the heart of Minneapolis. They cater to an upper class, business clientele who wants to look the part. Moss also happens to be family owned and operated, so it’s important that clients and employees feel comfortable and at home while at the shop. It was important that the brand maintained some approachability and humor in keeping with the business vibe as well.

The use of premium papers, printing, and debossing techniques in conjunction with the updated brand color palette, completes the new brand essence.

Client: Moss Optical
Project: Rebrand
Agency: Soulseven
Design: Sam Soulek
Writer: Kevin Moss

Moss Optical Branding

Moss Optical branding

Moss Optical Branding

via Happiness Is . . .

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Authored by legendary designers Tom Geismar and Ivan Chermayeff, and their partner, rising star Sagi Haviv (called a “logo prodigy” by The New Yorker) Identify is the ultimate authoritative examination of the process, approach, and principles that result, time and time again, in identity design with the potential to become iconic, and thus succeed in representing a brand in the mind of the public for generations.


More Resources – Free Ebooks
8 Winning Examples of Brand Strategy in Packaging Design
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