Here’s some graphic design news you may have missed:
Mohawk Live App Launches
Paper manufacturer Mohawk announced the launch of its new mobile app, Mohawk Live. Available for Android and Apple iOS devices, the app is designed to bring printed materials to life using HP Aurasma augmented reality technology. It works like this: users download the free app from the Apple App Store or Google Play. Once it has downloaded, simply hover the mobile device over materials printed on Mohawk fine paper with the Mohawk Live icon. The enhanced content will load and bring the 1D piece to life with ” 3D images, videos, photos, infographics and animations.” The concept is similar to a QR code without a distracting barcode.
Mohawk vice president of marketing Bart Robinson commented on the app, saying:
As a paper manufacturer, Mohawk is in the business of connecting. We strongly believe that print and technology can enhance each other. Mohawk Live is a natural progression for our business because it provides a unique, multimedia experience that drives consumer interest in materials printed on Mohawk paper, while also generating measurable results for our customers.
HOW Design Live attendees will get a first look at the Mohawk Live app at the conference June 22-26. Those who download and use the app will also receive exclusive offers. For more information, visit the Mohawk website.
Stock Video Goes Hollywood
VideoFort is making it even easier for aspiring filmmakers to get the footage they need to create the next blockbuster hit. The company announced the launch of an all-high definition, royalty-free stock footage hub. The first of its kind, the VideoFort film provider is subscription based and includes hundreds of hours of aerial footage and more than 100,000 video clips.
Meant to help producers, filmmakers and motion graphics designers, the site boasts Hollywood-quality content at a low price. Those creatives looking to snag some awards from their videos can take heart in the fact that Academy, Emmy, Webby and Telly award-winning films have been produced using VideoFort content. The site also includes free filmmaking tutorials, VFX templates and a forum to discuss work and gain inspiration. Check out the hub at VideoFort.com.
National Design Museum Gets New Head Honcho
Caroline Baumann is the Cooper-Hewitt, National Design Museum‘s new director as of June 16. Before being promoted to her current role, Baumann held many leadership positions since starting at the museum in 2001.
As director, it is Baumann’s job to:
[…] strengthen Cooper-Hewitt’s reputation to educate, inspire and empower people through design and oversee the renovation of the museum and the re-installation of its galleries, which are set to reopen in fall 2014.
To find out more about Baumann or the museum’s renovations and programs, visit the National Design Museum website.
MetaCommunications to Debut New Products at HOW Design Live
Exciting news for those attending HOW Design Live: MetaCommunications will be debuting its new Workgroups DaVinci and Approval Manager 2013 products. Workgroups DaVinci is an app designed to help with project management and workflow. It is geared toward brand managers as well as marketing, packaging prepress and creative teams.
Approval Manager 2013 is an markup, review and approval tool that offers a full line of features on devices supporting HTML5. This includes desktops, Android devices, iPhones and iPads. MetaCommunications will demonstrate both products at its booth at the HOW conference and will be giving out free editions of Approval Manager 2013. For more information, visit the MetaCommunications website.
New Photography Effects Software Ships
Alien Skin Software announced that the latest version of its flagship photography effects software, Exposure 5, is now available for consumer purchase. Exposure 5 offers a variety of creative effects and allows digital photographers to simulate the look of classic films such as Polaroid or Panatomic-X.
Here’s what Exposure 5 designer Terrance Tay had to say about the product:
With Exposure 5, a photographer’s vision is the only element separating an ordinary image from an extraordinary one. Creative control and increased productivity were essential design objectives. It’s now much easier and faster for photographers of all levels to find the right look for their photographs.
For more information on what Exposure 5 can do, visit AlienSkin.com.
BCT Design Competition to Award $1,000 Scholarship
Wholesale printer BCT is launching its first-ever design competition geared toward advertising agencies, independent designers and print brokers. The competition has four categories—stationery, business cards, brochures and student entries—and the winner will receive national exposure through BCT as well as a trophy. Winners who take the top spot in a category win a $100 BCT gift card and merit winners will score a $50 card. Through a partnership with the Electronic Document Scholarship Foundation, the student winner will earn a $1,000 scholarship.
The deadline for all entries is July 10. For more information on the BCT Design Competition, head to BCTPrint.com.
Mohawk Creates Envelop Back Story
Fine paper and envelope manufacturer Mohawk is showcasing its envelope offerings in a new way. Enter “The Story of Enve & Lope, How the Envelope Came to Be,” a promotion focused on storytelling through striking envelopes and detailed illustrated inserts. The narrative includes eight envelope styles and 14 stocks of fine paper.
Mohawk describes the tale by saying:
The story goes like this: Young Enve and Lope meet as friends in class, exchanging doodles and notes of affection. The relationship grows through time and is strengthened by a shared love of poetry, music, design, European travel and, of course, love notes. The culmination of the story—marriage.
For more information, visit MohawkConnects.com.
These companies know how to get the word out about their brands. Do you? Whether you want to promote your personal brand or your design firm, start by picking up Build Your Own Brand from My Design Shop.