HOW Design Live News: Tech Sessions Added

We hate to do this to you, we really do—because we understand how difficult it is to make time in your schedule for all the HOW Design Live events, sessions and activities you want to experience. But we just have to share an expanded lineup of Technology Sessions that you’ll want to explore while you’re in Chicago. Trust us: You shouldn’t miss this opportunity to learn all about the tools of the design trade.

Many of these Technology Sessions may have been added since you registered for HOW Design Live weeks ago. (And if you haven’t signed up yet, whatareyouwaitingfor??? Do it now!) So we wanted to compile the full agenda at a glance.

And fear not: This lineup will be part of the HOW Design Live Directory, which you’ll pick up when you check in at the conference. You do not need to register for these sessions in advance.

Saturday, June 25

8:15 a.m.–8:45 a.m.

Design + E-mail Marketing = Supercharge Your Results
In this conversation filled with practical tips and strategies for effective, stylish e-mail marketing design, you’ll learn tricks for designing elements that can mean the difference between your client’s messages being seen by the reader vs. taking a one-way trip to the dreaded “Deleted” folder.
Sponsored by Emma
Presented by Cynthia Price and Taylor Schena, Emma

10:45 a.m.–Noon

Make Your Designs Earn Extra Cash!
Learn how to make extra money using your existing (or new) designs and graphic elements in PsPrint’s Design Marketplace, a community that helps you generate extra income with your work. Find out how to create customizable designs for printed products (invitation cards, business cards and postcards) that earn you cash every time your designs are sold and printed. Learn more about joining this new community, which brings designers and business professionals together.
Sponsored by PsPrint

12:15 p.m.–1:30 p.m.

The Brilliance of the NVAs in Print
How do you showcase the future in design? With style, grace and clarity. Having the right tools also helps. Find out how guest art directors Michael Worthington and Yasmin Khan of Counterspace teamed with Print magazine to create a remarkable showcase for Print’s New Visual Artists issue using HP Indigo printing technology. The agency created 21 versions of an insert in Print that’s generating buzz in the design world.
Sponsored by HP
Presented by Michael Worthington and Yasmin Khan, Counterspace

12:15 p.m.–1:45 p.m.

Top Secret Adobe Technology Preview
Get an advance look at a new software that uses an approach similar to that of InDesign, Photoshop and Illustrator to enable designers to plan, design and publish HTML websites without using templates or writing code. Be the first to see how this deep set of design and layout features lets you deliver professional, highly designed websites based on the latest standards (HTML5/CSS3).
Sponsored by Adobe
Presented by Dani Beaumont, Adobe group product manager

1:00 p.m.–1:45 p.m.

Becoming a Photo-Finding Phenom
Is searching for stock photos sapping your sanity and wasting your time? Learn from an award-winning digital asset management expert how to find the right images using the free and fast online search engine PACASEARCH, which indexes 100 million-plus images.
Sponsored by Picture Archive Council of America (PACA)
Presented by Doug Dawirs, PACA technical advisor

2:00 p.m.–3:15 p.m.

Revive Print Campaigns with New and Innovative Digital Print Substrates
While electronic and social media advertising continue to grow at a rapid pace, print media is still a dominant force in marketing. Learn how to put your print design skills to full use with a new generation of printing papers—including digital print synthetic, pressure sensitive and magnetic paper products—that enable another level of innovation, customization and cost savings.
Sponsored by Nekoosa Coated Products
Presented by John Danio, vice president, Nekoosa Coated Products

3:45 p.m.–5:00 p.m.

Digital Printing Essentials: What you need to know to create top-notch print projects
This practical session will teach you everything you need to know to take full advantage of digital printing to produce smart, creative and great-looking work. Designing a job for digital printing can present challenges, so you’ll learn best practices for managing color, transparency, gradients, variable data and more.
Sponsored by Finch Paper
Presented by Joe Marin of the Digital Printing Council

6:30 p.m.–7:30 p.m.

Creating Ideas that Matter
Dana Arnett will moderate a discussion with Jessica Helfand and William Drenttel to explore how they created a design practice that serves the design community (Design Observer), the less fortunate and their own needs. They’ll share how they leverage design thinking in their award-winning work, their business model, and to create social good.
Sponsored by Sappi
Presented by Jessica Helfand and William Drenttel of Winterhouse, and Dana Arnett of VSA Partners

Sunday, June 26

7:30 a.m.–8:30 a.m.

Adobe Acbracadabra
Jump-start your day with this lively session that will deliver killer tips and cool techniques for Adobe design tools: Photoshop CS5, Illustrator CS5 and InDesign CS5.5. You’ll learn ways to improve your productivity, accuracy and creativity—and maybe score one of several prizes.
Sponsored by Adobe
Presented by Rufus Deuchler, Adobe senior worldwide design evangelist

8:00 a.m.–8:45 a.m.

Color Management for Designers
Color can be tough for designers to manage—you select a project’s palette and it looks great projected on your monitor, but printed color is different. Come to this session to learn how to get the most color fidelity from your digital color print.
Sponsored by Canon USA
Presented by 
John Scott Thorburn, Canon USA senior color analyst

9:00 a.m.–10:15 a.m.

Don’t Let Your Fonts Manage You
Why are some people quick to complete their creative work, while others are still searching for the right fonts? How can font management software help improve your daily workflow? What’s the best way to organize fonts? Discover how FontExplorer X Pro can help answer these questions.
Sponsored by Monotype Imaging
Presented by Tobias Meyerhoff, Monotype Imaging senior project manager

10:45 a.m.–Noon

How to Design In Metallics for Generating Revenue with Digital Print
Get inspired to supercharge your designs with metallic ink. Learn how you can use the easy-to-use Color-Logic plug-in to prepare files with metallics that can be printed on digital, wide-format, inkjet, flexo and offset presses.
Sponsored by Color-Logic
Presented by Richard Ainge, Color-Logic chief technology officer

Noon–1:00 p.m. (for InHOWse Managers Conference attendees)

Googley Fonts: Custom Type Design as Brand Touchpoint
Learn why type is a critical tool for creating a brand voice, creating a positive connection between a product and a user—particularly in an interactive setting. You’ll understand the type design process and challenges faced in creating typefaces for electronic media.
Sponsored by Monotype Imaging
Presented by Steve Matteson, Monotype Imaging creative type director

12:15 p.m.–1:30 p.m.

How eBooks Might Save Book Design
Book design is becoming drastically different, digital and dynamic, and eBooks are but one stop along a continuum from the book as print artifact to interactive multimedia experience. This session will explore how eBooks may revitalize the book and reveal a new form of book design in which the tools designers use to communicate (layout, color, typographic hierarchy, interaction design) may be even become more valuable.
Sponsored by Blurb
Presented by Chad Jennings, Blurb

12:15 p.m.–1:45 p.m.

Publishing to Digital Devices with InDesign CS5.5
This is a can’t-miss session for designers interested in publishing content to tablet devices and eBook readers. Learn how to create engaging publications or documents for tablet and mobile devices with Adobe InDesign CS5.5, integrating interactivity, video, and sound.
Sponsored by Adobe
Presented by Rufus Deuchler, Adobe senior worldwide design evangelist

2:00 p.m.–3:15 p.m.

CINEMA 4D In Production: Make Great Looking 3D Animations On A Deadline
Discover how to make a complete broadcast animation from scratch using Cinema 4D.  You’ll learn how to create, light, animate, and render a high-quality TV show opener in under an hour.
Sponsored by Maxon
Presented by Nick Campbell, Greyscale Gorilla

3:45 p.m.–5:00 p.m.

Take Adobe Illustrator to the Third Dimension with EskoArtwork DeskPack Plugins
Learn how to produce better artwork in a fraction of the time using Studio plug-ins from EskoArtwork. Find out how these tools let you take your design to the next level, create 3D visuals to show to your clients and place your final design in a 3D environment like a virtual retail space.
Sponsored by EskoArtwork
Presented by Bart Meersschaert

Monday, June 27

8:45 a.m.–9:30 a.m.

From Fringe to Mass Market
This panel discussion will explore once-underground trends that have gone mainstream and address important questions such as: Is commercialism an impediment to innovation, or can you maintain it as markets mature? Is it possible to predict what the next breakthrough trend might be? And where can we look in the everyday world to keep our fingers on the pulse of what’s to come?
Sponsored by iStockphoto