HOW Interactive Conference News: Program Update

In the time since the HOW Interactive Design Conference website launched, we’ve announced a couple of speakers who will be presenting sessions in San Francisco. We wanted to be sure you hadn’t missed these! And don’t forget: You can still save $100 on your conference registration and guarantee your spot at this nearly sold-out event if you register by this Friday, September 30.

November 2  9:30 a.m.–10 a.m.

Session: Avoiding the 11th Hour Content Crisis
Presenter: Karen McGrane, Bond Art + Science

Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn’t fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.

Karen McGrane is managing partner for Bond Art + Science, where she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies. Karen is also on the faculty of the MFA in Interaction Design program at the School of Visual Arts in New York City.

November 3  11:30 a.m.–12:15 p.m.

Session: Creating a Positive User Experience
Presenter: Steve Fisher

Whether on the web or in print, it is the designer’s role to create positive experiences for his or her audience. In this session, you will find out how User Experience design principles can inform your team’s decision making and help you establish clear project goals. You’ll learn the secrets to truly engaging your target audience, establishing the foundations of your design system, and simplifying the complex for people who use your designs—regardless of the platform. And you’ll get the lowdown on how design thinking can save you time and money when you start it on day one of a project!

Steve Fisher is an internationally renowned interactive designer, speaker and open source evangelist. He is the UX Director for Yellow Pencil, serves as the national vice president of web for the Society of Graphic Designers of Canada and can be found hanging out with some of the core teams contributing to open-source projects like Drupal.


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