How To Price Design Projects

Ilise Benun, popular HOW Conference speaker and author of The Creative Professional’s Guide to Money, presents:

The Pricing Game: A Real-World Look at How to Price Design Projects DesignCast

When: Tuesday, June 14, 2011 at 4:00 PM ET

Previous DesignCast sessions have taught designers how to figure their hourly rates, how to position their pricing and how to ask clients for their budgets. Now, we’ll go deeper on pricing to explore how creative professionals think about their fees for real-world projects. A panel of experienced designers will present their pricing for three mock projects, and reveal how and why they set their fees. Session attendees will get the project descriptions in advance and be able to play along at home and see how their estimates stack up with the panelists’. Be prepared to be surprised at how your peers think about pricing their work! This DesignCast is based on a very popular longtime HOW Design Conference session.
You’ll learn:
* A phase-by-phase breakdown at how your creative peers approach pricing their projects
* How your approach to pricing compares to others in the design field
* How other designers factor in rush charges, late fees and other considerations when arriving at a final price

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